# Can Xenom Turn Working Out Into a Sport?

- Published: 2026-07-09T09:00:30Z
- Updated: 2026-07-11T10:27:17Z
- Section: Business
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2026/07/09/style/xenom-crossfit-competition-workout-fitness.html
- Tags: The New York Times · Business
- Canonical: https://www.khabarestan.com/en/news/Xenom-%D9%88%D8%B1%D8%B2%D8%B4-%D8%B1%D8%A7-%D8%A8%D8%A7-%D9%88%DB%8C%DA%98%DA%AF%DB%8C%D9%87%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%DB%8C%D9%85%D8%A7%D9%86%D9%86%D8%AF-%D8%A8%D9%87-%D8%AA%D9%85%D8%B1%DB%8C%D9%86%D8%A7%D8%AA-%D8%AA%D8%A8%D8%AF%DB%8C%D9%84-%D9%85%DB%8C%DA%A9%D9%86%D8%AF

Xenom, a new fitness company, wants to make weekend warriors feel like pros.

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