# How Absolut Pitched Itself as the Gay Vodka

- Published: 2026-06-27T09:00:41Z
- Updated: 2026-07-07T20:31:54Z
- Section: Style
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2026/06/27/style/pride-vodka-absolut.html
- Tags: The New York Times · Fashion & Style
- Canonical: https://www.khabarestan.com/en/news/%DA%A9%D9%85%D9%BE%DB%8C%D9%86-%D8%A7%D8%A8%D8%B3%D9%88%D9%84%D9%88%D8%AA-%D9%87%D8%AF%D9%81%DA%AF%DB%8C%D8%B1%DB%8C-%D8%A2%D8%B4%DA%A9%D8%A7%D8%B1-%D8%AC%D8%A7%D9%85%D8%B9%D9%87-%D8%A7%D9%84%D8%AC%DB%8C%D8%A8%DB%8C%D8%AA%DB%8C-%D8%AF%D8%B1-%D8%AF%D9%87%D9%87-%DB%B1%DB%B9%DB%B8%DB%B0

The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled.

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