# The World Cup’s Biggest Match Is Nike Vs. Adidas

- Published: 2026-07-10T01:54:48Z
- Updated: 2026-07-11T10:52:35Z
- Section: Business
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2026/07/09/business/world-cup-nike-adidas.html
- Tags: The New York Times · Business
- Canonical: https://www.khabarestan.com/en/news/%D9%86%D8%A7%DB%8C%DA%A9%DB%8C-%D9%88-%D8%A2%D8%AF%DB%8C%D8%AF%D8%A7%D8%B3-%D8%AF%D8%B1-%D9%86%D8%A8%D8%B1%D8%AF-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D8%AC%D8%A7%D9%85-%D8%AC%D9%87%D8%A7%D9%86%DB%8C-%D8%B1%D9%82%D8%A7%D8%A8%D8%AA-%D9%85%DB%8C%DA%A9%D9%86%D9%86%D8%AF

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet big on the tournament.

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