# Swedish Soccer Prioritized Fans Over Finances. Now, Business Is Booming.

- Published: 2023-11-19T09:42:01Z
- Updated: 2026-07-07T08:59:52Z
- Section: Sports
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2023/11/19/world/europe/sweden-soccer.html
- Tags: The New York Times · Soccer
- Canonical: https://www.khabarestan.com/en/news/%D9%81%D9%88%D8%AA%D8%A8%D8%A7%D9%84-%D8%B3%D9%88%D8%A6%D8%AF-%D8%AA%D9%85%D8%B1%DA%A9%D8%B2-%D8%A8%D8%B1-%D9%87%D9%88%D8%A7%D8%AF%D8%A7%D8%B1%D8%A7%D9%86-%D8%B4%DA%A9%D9%88%D9%81%D8%A7%DB%8C%DB%8C-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1

While most of Europe’s leagues engage in a Sisyphean quest to source as much money as possible, Sweden has chosen a different model. But its rewards come with risk.

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