# To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory

- Published: 2026-06-05T09:02:22Z
- Updated: 2026-07-08T00:39:04Z
- Section: autos
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2026/06/05/business/pickup-trucks-ads-ram-rumble-bee.html
- Tags: The New York Times · Autos
- Canonical: https://www.khabarestan.com/en/news/%D8%B1%D8%A7%D9%85-%D8%A8%D8%A7-%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA-%D9%86%D9%85%D8%A7%D8%AF%DB%8C%D9%86-%D8%AE%D8%B1%DB%8C%D8%AF%D8%A7%D8%B1%D8%A7%D9%86-%DA%A9%D8%A7%D9%85%DB%8C%D9%88%D9%86%D9%87%D8%A7%DB%8C-%D9%82%D8%AF%D8%B1%D8%AA%D9%85%D9%86%D8%AF-%D8%B1%D8%A7-%D8%AC%D8%B0%D8%A8-%D9%85%DB%8C%DA%A9%D9%86%D8%AF

Americans — especially American men — love trucks, and high gas prices aren’t swaying automakers. Ram has a new line of fuel-guzzling muscle trucks, and some in-your-face ads to sell them.

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