# For Founders of Small Businesses, the Personal Story Matters

- Published: 2023-05-08T03:48:35Z
- Updated: 2026-07-07T23:41:25Z
- Section: jobs
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2023/04/28/business/small-business-owners-champion-pizza-rethink-ice-cream.html
- Tags: The New York Times · Jobs
- Canonical: https://www.khabarestan.com/en/news/%D8%AF%D8%B1%DA%AF%DB%8C%D8%B1%DB%8C-%D8%A8%D8%B1-%D8%B3%D8%B1-%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87-%D8%A7%D8%B2-%D8%AA%D8%AC%D8%B1%D8%A8%DB%8C%D8%A7%D8%AA-%D8%B4%D8%AE%D8%B5%DB%8C-%D8%AF%D8%B1-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C-%DA%A9%D8%B3%D8%A8%D9%88%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C-%DA%A9%D9%88%DA%86%DA%A9

A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?

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