# How March Madness Upsets Can Bring Attention and Money to Universities

- Published: 2024-03-28T18:54:27Z
- Updated: 2026-07-07T06:03:09Z
- Section: Sports
- Language: English (en)
- Source: The New York Times — https://www.nytimes.com/2024/03/22/business/ncaa-tournament-upset-victories.html
- Tags: The New York Times · College Basketball
- Canonical: https://www.khabarestan.com/en/news/%D8%AC%D9%86%D9%88%D9%86-%D9%85%D8%A7%D8%B1%D8%B3-%D8%B1%D8%A7%D9%87%DB%8C-%D8%A8%D8%B1%D8%A7%DB%8C-%D8%AC%D9%84%D8%A8-%D8%AA%D9%88%D8%AC%D9%87-%D9%88-%D8%AC%D8%B0%D8%A8-%D8%B3%D8%B1%D9%85%D8%A7%DB%8C%D9%87%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C-%D8%AF%D8%A7%D9%86%D8%B4%DA%AF%D8%A7%D9%87%DB%8C

As administrators at universities like St. Peter’s, Fairleigh Dickinson and Florida Gulf Coast can attest, upset victories bring attention, alumni donations and a lot of work.

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