# ITV hits such as I'm a Celebrity to stay free to watch after Sky takeover

- Published: 2026-07-06T14:40:04Z
- Updated: 2026-07-08T22:08:11Z
- Section: Business
- Language: English (en)
- Source: BBC News — https://www.bbc.co.uk/news/articles/cx2wwgeg041o?at_medium=RSS&at_campaign=rss
- Tags: BBC News · Business
- Canonical: https://www.khabarestan.com/en/news/%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%D9%87%D8%A7%DB%8C-%D9%85%D8%AD%D8%A8%D9%88%D8%A8-ITV-%D9%87%D9%85%DA%86%D9%86%D8%A7%D9%86-%D8%B1%D8%A7%DB%8C%DA%AF%D8%A7%D9%86-%D9%88-%D8%AF%D8%B1-%D8%AF%D8%B3%D8%AA%D8%B1%D8%B3-%D8%AE%D9%88%D8%A7%D9%87%D9%86%D8%AF-%D8%A8%D9%88%D8%AF-%D8%AD%D8%AA%DB%8C-%D8%A8%D8%A7-%D8%AA%D9%85%D9%84%DA%A9-Sky

Sky boss Dana Strong's comments came as the channel announces it is buying ITV's media and entertainment divisions in a £1.6bn deal.

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